Case Studies

MEXICO TOURISM BOARD – LOS ANGELES OFFICE

The Objective:

The Mexico Tourism Board – Los Angeles Office approached us with limited resources to create an online presence for their region comprised of 7 states in the Western United States. They wanted to provide information about Mexico for visitors traveling to Mexico as well as build relationships with travel agents.

The Solution:

With 93% of adult US Internet users on Facebook [1], which has become the preferred way to share content online, second only to email, there was no question our new client needed to begin a long-term presence on this platform (http://facebook.com/VisitMexicoLA).  Twitter, on the other hand, has over 100 million active users and is another great way to connect with Mexico’s visitors, travel bloggers, and travel agents (@VisitMexicoLA).

Our daily management of both platforms includes posting cultural tidbits, mini language lessons, featured destinations, as well as information sent to our clients from Mexican resorts and airlines. On Twitter, we follow and join hashtag conversations on a near-daily basis, including #MexMonday, #TravelTuesday, #WineWednesday, #TNI, #TTOT, #FriFotos.

The Results:

In the face of limited resources, the VisitMexicoLA accounts on both Facebook and Twitter have experienced steady, organic growth above and beyond expected. Relationships with key individuals and entities have grown stronger while the Mexico Tourism Board – Los Angeles Office has become a key promoter of Mexico travel in the social media world.

SCHLOSSADLER INTERNATIONAL WINES

The Objective:

Schlossadler International Wines, a source for boutique international wines, was interested in creating a more engaging social media presence on Facebook and Twitter. They also wanted a dynamic blog to accompany their brand new website and ecommerce platform. Their objectives were to sell wine, connect with a younger demographic, draw new visitors to wine events, and keep in better contact with their current wine club members.

The Solution:

We immediately began creating dynamic bits of content for Facebook and Twitter including wine education, facts, fun quotes, questions, photos, and links to interesting articles or sites to encourage people to not only click “Like” but keep coming back and want to share the Schlossadler content with their friends. On Twitter, we began participating in wine hashtag events such as #WineWednesday and #WineBuzz. We also notified people of warehouse tastings and linked to an online signup.

The Results:

When we noticed there was going to be an international #CabernetDay on social media, we notified the client and suggested they create a discount code on all Cabernet wines for this day. We suggested they not only use their social media accounts, but also extend the discount to their mailing list. The company sold an unprecedented amount of Cabernet wine that day.