Posts made in October, 2011
19 Successful Social Media Marketing Ideas for Travel Destinations
1. Offer an incentive for guests to check in on FourSquare. Free 24 hour Wi-Fi access, perhaps? 2. Everyone loves contests and photos, so have a photo contest. Winner gets a free room upgrade? 3. Make it beneficial for guests to check in using Facebook Places. How about discounted Wi-Fi access? 4. Host a TweetUp or #tWINEup. Maybe a great opportunity to partner with the hotel bar or with a neighborhood restaurant? 5. Run a sweepstakes. A great way to grow your online following & build your mailing list… what’s the coolest giveaway package you can imagine? 6. Utilize your mailing list. Wouldn’t your customers want access to exclusive offers so they...
Read MoreBlogger Outreach for Tourism: How to build successful relationships
Tourism industry professionals, both do-it-yourself marketers and public relations agencies, have a hard time figuring out the best way to reach out and build successful relationships with bloggers. As both bloggers and social media professionals, we’ve been on both sides of the playing field – doing the outreach and destinations/brands reaching out to us – which has helped us gain a very clear understanding of what to do and what not to do. Now we’re here to help you! Here are a few tried-and-true best practices to build mutually successful relationships with bloggers: Send a personalized introduction email Adding a blogger to your mailing list...
Read More4 Social Media Tips to Increase Tasting Room Sales [Wine]
![4 Social Media Tips to Increase Tasting Room Sales [Wine]](http://skovi.com/wp-content/uploads/et_temp/use-social-media-increase-wine-sales-121518_188x188.png "4 Social Media Tips to Increase Tasting Room Sales [Wine]")
It’s simple: Wineries are missing out on opportunities to SELL. There’s a theory in the wine industry that if customers don’t join your wine club or buy when they’re in the tasting room… they’re lost forever. WRONG. Here’s the truth: Tasting room staff could be doing a lot more to win customers over and generate future sales. The key to generating sales is to engage with the customer. It makes all the difference in the world. Here are a few tips to help guests purchase a bottle of wine or bring ‘em back for more: 1. Create a Great Experience. A likeable employee paired with a great story can sell wine. There’s no doubt about it. In fact, there’s no...
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